MANIFESTO
As we get older, time moves faster and life slows down. Which doesn’t quite make sense— until it does. Lived experiences change the way we see the world and what we value. Our preferences start to change. Whether it’s from designer to dependable or coveted to crafted. When you have a better grasp on how this whole thing works, you appreciate the things that make you feel like someone else gets it too.
At Christopher Ward we make watches for everyone, just not all at once. Anybody can appreciate what makes us unique, but it takes time. We’re not asking you to do business with us. We’re asking you to do business with us when you’re ready. So take your time, live that life of yours. We’re confident that your journey will lead you to an appreciation for our mission and our method. Until then, don’t get one because you can, don’t get one to impress.
Get one when it means something to you.
Get one when you get it.
OUT OF HOME
Catered to foot traffic, each of these will showcase the product and tell a short visual story. A story highlighting the moments that typically mean someone has lived enough life to understand what makes a Christopher Ward special.
Interactive OUT OF HOME
Digital placements featuring Christopher Ward watches that keep accurate time. We will ask that people submit time stamps that are important to them with a short note explaining the significance. By submitting a time participants are entered to win a fully bespoke Christopher Ward designed to their liking.
SOCIAL
Our posts highlight key Gen Z moments that signal it’s time to revisit Christopher Ward. From choosing nights in over nights out to caring more about who’s singing than how they sound.
TIKTOK
Featuring more of the moments that mean it’s time to revisit the thought of owning a Christopher Ward.
Activation
In New York, Chicago, London and San Francisco, we’ll have immersive spaces featuring instagram-worthy digital displays that showcase both the engineering and artistry of Christopher Ward. The displays will rotate between the beauty of Christopher Ward watch faces and the engineering of the inner workings blown up to a massive scale.
A long form print ad calling for all parents who own a Christopher Ward to give it away to the young adult in their life when they start their next chapter. Whatever that may be.