It’s way harder than it should be to get access to a Vet these days. And Googling medical questions is never a good idea. Careplus by Chewy is a pet insurance program that includes access to live chats with real vets, so you're able to ask about ANY questionable canine behavior.
Out of home
Visuals with the burning thoughts and questions that are sure to keep pet owners up at night.
Social posts
Posts featuring questions that seem silly and fun but actually have to do with health and behavior information.
Social Responses
The official Chewy account will respond to videos featuring odd pet behavior to showcase that even basic questions are something Chewy’s live chat service is willing to handle.
INFLUEncer Partnership
People with pets, meet dude with sign. We’ll partner with this matter of fact tik tok star to let pet owners know that Chewy does insurance and we do it right.
In the event that someone walking their dog (or anyone) looks up from their phone. We will be sure to tell them that we have coverage and answers for their pets.
Aerial Banner
Activation
Live chats, literally. We’ll send our vets to parks and let people ask them any pet question they have. We’ll show them they can essentially do the same on their phone with Pet care plus.
COPYWRITER: DAVID ALSTON
ART DIRECTOR: RACHEL SCHULTZ