DEI has become a buzzword but what does it really mean and why is it important? The NAACP will use historic examples of DEI to raise awareness as well as show companies who have cut their programs why they should reconsider.
To further drive awareness we will run a series of social posts that highlight historical events that wouldn’t have been possible without what we now call DEI. Each post will direct users to a landing page on the NAACP website with more historical events as well as lists of what companies are cutting or committing to DEI.
SOCIAL
LInkedin Badge and Callouts
The NAACP will run a series of posts publicly calling out the CEOs of companies who have cut their DEI programs.
We will also partner with Linkedin to recognize the CEO’s who have committed to DEI with a “Dedicated to DEI” badge that shows on their profiles.
landing page
As viewers interact with the campaign they will be directed to a landing page on the NAACP website. The page will host more information on the historical figures featured in the campaign, as well as a manifest of which companies have committed to DEI and which haven’t.
NMAAHC Exhibit
The NAACP will Partner with the National Museum of African American History and Culture (NMAAHC) that explores historic instances of DEI and the benefits of DEI today.
Throughout the exhibit the museum will accept entries for “future exhibits” from companies who are currently committed to DEI and doing real work to benefit minorities.
Public invite
Prior to the exhibit being open to the public there will be a grand opening event. The NAACP will write an open letter in major publications such as the New York Times, Economist and Wall Street Journal inviting elected politicians and C-suite employees at fortune 500 companies. The list of who was invited and who actually attended will be made public following the event as well.
Copywriter: David Alston
Art Director: Nikki Ledee