Let’s get real. Nobody is putting their phone down. But they are picking up on the latest trends. In 2025 Tamagotchi isn’t a low tech alternative, it’s a high brow fashion statement.
OUT OF HOME
ZINE
A visual and written exploration of how the way we choose to accessorize conveys who we are.
social
Series showcasing Tamagotchi as a fashion accessory that elevates any outfit.
OUT OF HOME ACTIVATION
Professional photographers offering free portraits to people with their Tamagotchis’s at our sanctioned graffiti murals that also function as street level billboards.
We will have stands selling Tamagotchis for those who want to participate but haven’t leveled up their look yet.
A collection of charms to even further elevate the way people adorn their Tamagotchis.
Tamagotchi Charms
Tamagotchi x Urban OUTFITTERS
To celebrate the 30th anniversary of Tamagotchi we will partner with Urban Outfitters to offer 30% discounts to shoppers who show their “living” tamagotchi pet at checkout.
8 bit fit
We will use paid fashion influencer posts to encourage people to post what they bought with #8bitfit to be reposted on UO’s instagram story.
COPYWRITER: DAVID ALSTON
ART DIRECTOR: CAMRYN BRENNAN