Your average diaper is about 50% plastic and takes 500 years to decompose. Yes you read that right 500 years. Kudos disposable diapers use cotton that is better for babies and the environment. Kudos is going to put that crazy stat into context for parents by using famous historical figures from way back in the day.
Featured in the Magazines most commonly found at pediatric and OBGYN offices.
Time
Afar
Entertainment Weekly
Pediatrics
Out of Home
Kudos has a story to tell and parents need time to read it. Our out of home will focus on foot traffic in locations they frequent like parks, shopping centers and family bathrooms.
Childrens MUSEUM “Exhibits”
Regular diaper display
Because it’s almost 50% plastic. Plastic that will irritate your baby's skin and take 500 years to decompose. Plastic is bad for babies and the environment, no ifs, ands, or butts about it.
Kudos display
Kudos is the world's first 100% cotton-lined disposable diaper. Which means 0% plastic touching your baby. So no plastic on babies and less plastic harming the environment.
Museum Placements
Museums like the National Air and Space Museum are popular with young parents who value education. We will partner with them to have Kudos ads that relate to the content of the museum and give parents valuable information.
We will put diapers on statues of historical figures who’s diapers would still theoretically be decomposing in a landfill today.
Guerrilla Stunt
Less illegal Guerrilla Stunt
Miniature plastic versions of historic statues wearing diapers with information on Kudos.
